Picadura Taco Truck

A conceptual brand for Picadura, a late-night taco truck based in Mesa, Arizona. The goal was to create a bold, eye-catching identity that feels rooted in local culture while celebrating authentic Mexican cuisine.

I developed the brand from the ground up, including custom typography and logotype, a vibrant color system, and a set of illustrations. The identity extends across a full truck wrap, social media, and merchandise—designed to feel punchy, playful, and bold.