Pirq

A full brand refresh and packaging redesign for Pirq’s line of protein shakes, powders, and hydration packs. In a crowded category, the goal was to help Pirq stand out on shelf with a more cohesive system and a brighter feel.

As part of the design team, I contributed to the development of the new visual direction and carried it through to final production. This included refining the selected concept through multiple rounds of revisions, building out the color system, and creating a set of custom flavor cue illustrations for each product. The final result brings more personality and energy, making the brand feel a little more fun (and easier to grab off the shelf!)

Agency: unpack’d

Branding
  Packaging