Waterloo x Guy Fieri’s Flavortown

Limited-edition packaging for a Summer ‘24 collaboration between Waterloo Sparkling Water and Guy Fieri’s Flavortown. The goal was to capture the bold, over-the-top spirit of Flavortown through a series of colorful, immersive scenes.

As part of the design team, I contributed to early concept development and helped bring the chosen direction to life. This included creating and refining concept sketches through rounds of feedback with both the Waterloo and Flavortown teams, then helping execute final designs. The final result is a bold, high-energy system that brings each flavor to life in a way that feels distinctly Flavortown.

Agency: unpack’d
Photos: Waterloo Sparkling Water