Bearded Bros

A full brand refresh for Bearded Bros, including logo redesign and packaging for their line of energy, protein, and regenerative snack bars. The goal was to break through the noise with something more honest, playful, and full of personality (busting the bland).

As part of the design team, I contributed to early concept development and helped bring the chosen direction to life. I collaborated on color selection across product lines and created a custom illustration for each flavor, building on a style developed by the team. The final result communicates cleanliness and taste, while bringing color and humor to the shelf.

Agency: unpack’d

Logo